We've all been interrupted from our favorite shows and movies by the all too familiar television commercials. But, recently, businesses are being forced to start coming up with new, and more creative marketing techniques. With the fairly recent launch of DVR, many advertisers believe that the effectiveness of the 30-minute promotional messages will be lost. Companies are pushing the exploration of different media inputs for their ads, and some are looking to boost a larger part of their marketing straight to the web, decreasing their television advertising budgets over the next three years.
Though many businesses and citizens alike will agree that television is a pretty big part of society, and the marketing world, and will remain strong, advertisers are being challenged to come up with new and innovative ways to target their markets. But, with the cost of advertising, especially on television, adds yet another challenge. Should companies continue to spend billions of dollars on advertising, when surveys are showing that the effectiveness of television ads are decreasing? Or should they rely more heavily on finding some other way of communicating to potential customers?
http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm
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I think companies will spend more money on advertising, but like you said, it will be in a different format. I have strongly felt that the internet is going to end television and cable. Whatever you watch on cable TV can pretty easily be found online, and this process is only getting easier. So I agree that web advertising is the “new frontier.” however, I think advertisers need to do it in a smart way. There is nothing more annoying than having to sit through an add on Youtube just so I can watch a video. I think the ability to advertise during the time someone is watching a video online is an opportunity that companies don't have on television. Ads that do there job on the sides of webpages or through small, possibly interactive windows are the most effective. There are beginning to be some ads in iPhone apps and these ads are specifically designed to integrate into the apps as much as possible.
So I think that television and cable in general will not be able to survive the new market that is internet media. The internet’s ability to provide functionality and the advertisers opportunities to creatively integrate advertisements into online content creates a very enticing opportunity for cable companies to make the switch.
Friday, February 18, 2011
Wednesday, February 16, 2011
Week 5: Facebook Revolution
I am writing this blog as a reaction to this article.
http://www.nytimes.com/2011/02/15/business/media/15facebook.html?_r=2&smid=tw-nytimes&seid=auto
I find it interesting how large of a role social networking, specifically Facebook, is playing in the revolutions that are taking place in the Middle East. The amount of “power” that Facebook has in keeping people connected has been demonstrated over the last few months. People have organized rallies and protests through Facebook and Twitter that have help the removal of both Tunisian and Egyptian Autocratic rule.
Also, this article talks about Facebook’s hush approach to the dealings in the Middle East. Although I see the use of Facebook for such radical reasons as a positive use of a networking tool, I understand Facebook’s apprehension. Being associated with a particular political ideology becomes tricky when a company is trying to remain impartial in order to attract the most people to their site. If Facebook adopted a political agenda they would risk alienating themselves from particular idealogical groups.
Domestically, people could interpret Facebook’s association in a negative way. Internationally, the countries that are suffering through the revolutions could strike back against Facebook and limit its use on in their country. This would reflect badly on Facebook as well as hurt its entrance in to untapped foreign markets. Facebook has been quickly spreading throughout the world, even in third world countries and a ban on Facebook could greatly affect Facebook’s integration into life in certain countries.
I think this applies to our case study with Campus Mom as well. Although we are not going to be starting any revolutions, the way Facebook has been used on such a large scale could be an example of how Campus Mom can reach customers. Although Campus Mom has a week online presence, the activity and focus on social networking can be increased, resulting in a large marketing reach. It did not take long for the Egyptian Revolution to take advantage of Facebook’s hundreds of millions of users.
What do you think about the use of Facebook, and social networking for a political purpose? Do you think Facebook is handling the situation correctly? What other uses for social network have yet to be realized?
http://www.nytimes.com/2011/02/15/business/media/15facebook.html?_r=2&smid=tw-nytimes&seid=auto
I find it interesting how large of a role social networking, specifically Facebook, is playing in the revolutions that are taking place in the Middle East. The amount of “power” that Facebook has in keeping people connected has been demonstrated over the last few months. People have organized rallies and protests through Facebook and Twitter that have help the removal of both Tunisian and Egyptian Autocratic rule.
Also, this article talks about Facebook’s hush approach to the dealings in the Middle East. Although I see the use of Facebook for such radical reasons as a positive use of a networking tool, I understand Facebook’s apprehension. Being associated with a particular political ideology becomes tricky when a company is trying to remain impartial in order to attract the most people to their site. If Facebook adopted a political agenda they would risk alienating themselves from particular idealogical groups.
Domestically, people could interpret Facebook’s association in a negative way. Internationally, the countries that are suffering through the revolutions could strike back against Facebook and limit its use on in their country. This would reflect badly on Facebook as well as hurt its entrance in to untapped foreign markets. Facebook has been quickly spreading throughout the world, even in third world countries and a ban on Facebook could greatly affect Facebook’s integration into life in certain countries.
I think this applies to our case study with Campus Mom as well. Although we are not going to be starting any revolutions, the way Facebook has been used on such a large scale could be an example of how Campus Mom can reach customers. Although Campus Mom has a week online presence, the activity and focus on social networking can be increased, resulting in a large marketing reach. It did not take long for the Egyptian Revolution to take advantage of Facebook’s hundreds of millions of users.
What do you think about the use of Facebook, and social networking for a political purpose? Do you think Facebook is handling the situation correctly? What other uses for social network have yet to be realized?
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