After watching this video I was suprised to see so how many people actually did not speak up and I wondered if I would of done the same. A lot of people in the video seemed to be in a hurry especially since the store was loacted in downtown New York but is that really an exuse to be overcharged. This video also points out how many people don't even pay attention to how much they are being charged at the chasier. For instance one customer checked her reciet way after she purchased her t-shirt and didnt even realize that she was overcharged. This was an interesting experiment, and I think if you know you are being overcharged do not be afraid to speak up even if you feel bad. So my question is to you, would you fight for your right?
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I agree that some people are too preoccupied to pay attention to such a small detail in their everyday life. I once was with a friend at a mall while he was purchasing a gift. When he went to the cashier he handed her the gift and began texting. The next thing I notice is the cashier scanning the gift multiple times. When the total came to around $20 (for a $4 item) my friend didnt notice until I mentioned something. The cashier acted dumb and then fixed the problem, however if I had not mentioned anything my friend would have been charged $20 for a $4 mug.
Thursday, April 21, 2011
Product Placement in Film
http://www.latimes.com/entertainment/news/la-et-greatest-movie-20110421,0,9310.story
The article above talks about product placement in films. The story references the film Pom Wonderful Presents: The Greatest Movie Ever Sold, which is due in theatres on Friday. The film exploits the product placement marketing strategy in films by financing a documentary only with funds raised through product placement.
The article also talks about a man whose job is to analyze marketing opportunities in films for product placement, and also make sure that his clients are represented appropriately on screen.
I think this article is interesting because I think we are either unaware or used to seeing the barrage of products on television and in movies. I work at Yankee Publishing, and a story I heard was the TV show, “The Office,” wanted to use a Yankee Publishing product in an episode. They sent the request to the VP of Yankee and also included a script so the company could evaluate how the product would be represented in the show.
Do you think a company should be able to use TV and film as a marketing technique? Do you think a show should let the company cut out scenes if the product is not represented properly? Does the type of representation matter?
The article above talks about product placement in films. The story references the film Pom Wonderful Presents: The Greatest Movie Ever Sold, which is due in theatres on Friday. The film exploits the product placement marketing strategy in films by financing a documentary only with funds raised through product placement.
The article also talks about a man whose job is to analyze marketing opportunities in films for product placement, and also make sure that his clients are represented appropriately on screen.
I think this article is interesting because I think we are either unaware or used to seeing the barrage of products on television and in movies. I work at Yankee Publishing, and a story I heard was the TV show, “The Office,” wanted to use a Yankee Publishing product in an episode. They sent the request to the VP of Yankee and also included a script so the company could evaluate how the product would be represented in the show.
Do you think a company should be able to use TV and film as a marketing technique? Do you think a show should let the company cut out scenes if the product is not represented properly? Does the type of representation matter?
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