Price- Price is a very complicated variable because it is one that is not completely in your control. One way that you can have some control over what you get paid is being willing to work for a lower price than your competition. This is a strategy used to get the job over others and it is done with the thought that over time you will see a pay increase. Another strategy that there is a fine line with, is trying to go for the biggest salary you can get. This if successful comes with a huge reward but if not you can over price yourself and end up not getting the job.
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In response to your post about the marketing mix in the job market, I have decided to focus just on the price variable. Although the employee has the option to work for a lower price, there is a fine line between selling yourself short and being too greedy. I think that as a college student working for less money, especially in this economy, is the better idea. this way you increase your chances of beating out the competition for the job and give yourself the opportunity to prove yourself in the job and earn higher wages as time goes on. However, there are many people looking for jobs, most of whom, will have more years of experience than I will have exiting college. So even working for less money might not be the deciding factor in the job hunt.
Saturday, January 29, 2011
Wednesday, January 26, 2011
Week 2: Marketing Mix in Job Hunt
When job searching, using the “marketing mix” as a guide to how to market yourself is an effective technique. I think it forces me to think about the details and formulate a “plan of attack” in order to have the best impact as an applicant.
First I think if you think of yourself as a product that you are trying to sell to employers you can break down your positive, and potentially negative attributes, and work on ways to emphasize your positives. What is the quality of your work? What are other “features” about you that makes you different? What is your work style or ethic? How much do you cost? These are all important questions to think about before applying for a job because they give me a removed insight into my own thoughts of my application.
Place is also important. Where do I live? Where is the work? How large of an area, or commute am I willing to agree on? What are my transportation details? These questions not only help the employer understand certain logistics of my application but they help me understand external commitments and factors that could influence my decisions as a job seeker.
Promotion is the main idea behind “winning” a job in this market. By promoting myself I increase the chances of finding a match. However it is important to think about the cost of promotion and the scope of the promotions. I will need to research the market or business sector that I am interested in joining and then focus my promotional efforts on specific areas and details to maximize my efficiency. I don't want to be promoting my skills in film production in a place that doesn't have a market for my services.
Finally price is a major consideration. I can use my price as enticement if I am willing to be priced lower. I can also add some value and create more profits if I promote myself with a slightly higher price. When discussing personal price I think it is important to not undersell yourself but also understand competition. If starting work at a lower price gets me the job the opportunity to grow as an employee, it may be more beneficial than a slightly higher paying, dead end job. How do you think these elements influence a job applicant?
Tuesday, January 25, 2011
Week 1 Response to Matt Panicali
Matt's Response:
I would have to say the main difference between marketing, advertising and propoganda is the purpose of each of the terms. In all three instances, the goal is to convince the audience of something. The difference, however, is what exactly your are trying to convince the audience of.
I think the goal of marketing is an attempt to sell something to your audience. Whether it be a product, a service, or something else, the goal of marketing is to convince the audience that your product or service is better than anyone else in your specific market. For example, if you were trying to sell a car you would "market" the car on t.v., magazines, etc.and tell the audience all the positive aspects of the car and why it is the best choice for anyone currently in the market for a new car.
The term advertising on the other hand is similar to marketing, however it is not necessarily an attempt to profit financially from selling a good or service. Advertising can simply be means of making an audience more aware of something that they may not have been aware of before they saw your advertisement. For example, the "Above the Influence" advertisements that encourage kids to say "no" to drugs are not an attempt to sell anything to its audience but rather to convince them of the dangers of drugs.
Finally, while advertising and marketing attempt to convince an audience that what they have to say is right, the goal of propaganda is to convince the audience that what the opponent or enemy has to say is wrong. Propaganda, is often false and an attempt to bring a negative image of an enemy or opponent to the audience. For example, the Nazi regime used propaganda to convince the public that the Jewish community was the enemy and needed to be destroyed.
While the goals of all three terms is to convince an audience of something, the difference comes in what the audience is being convinced of.
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I agree with your view on Propaganda. Often it is false and the information is presented in a way that plays on fears and is aimed to confuse and scare a group of people into a particular way of thinking. However, I think it is helpful to not always think of propaganda as a "good vs. evil" scenario. Often I feel propaganda is a slow moving form of marketing that is reliant on creating a subconscious anchor. Propaganda has a negative connotation but it can be used in positive ways. unfortunately this is not always the case. I think propaganda is most effective on the weaker minded, more easily influenced crowd. this could explain why many of the implementations of propaganda have been by "bad guys" in order to control their subordinates.
I also understand your point of the difference between the three terms being the end product, service, and/or idea that the consumer is being marketed towards. I also think that the degree of specificity of what product, service or idea plays into which of these terms is being used.
I would have to say the main difference between marketing, advertising and propoganda is the purpose of each of the terms. In all three instances, the goal is to convince the audience of something. The difference, however, is what exactly your are trying to convince the audience of.
I think the goal of marketing is an attempt to sell something to your audience. Whether it be a product, a service, or something else, the goal of marketing is to convince the audience that your product or service is better than anyone else in your specific market. For example, if you were trying to sell a car you would "market" the car on t.v., magazines, etc.and tell the audience all the positive aspects of the car and why it is the best choice for anyone currently in the market for a new car.
The term advertising on the other hand is similar to marketing, however it is not necessarily an attempt to profit financially from selling a good or service. Advertising can simply be means of making an audience more aware of something that they may not have been aware of before they saw your advertisement. For example, the "Above the Influence" advertisements that encourage kids to say "no" to drugs are not an attempt to sell anything to its audience but rather to convince them of the dangers of drugs.
Finally, while advertising and marketing attempt to convince an audience that what they have to say is right, the goal of propaganda is to convince the audience that what the opponent or enemy has to say is wrong. Propaganda, is often false and an attempt to bring a negative image of an enemy or opponent to the audience. For example, the Nazi regime used propaganda to convince the public that the Jewish community was the enemy and needed to be destroyed.
While the goals of all three terms is to convince an audience of something, the difference comes in what the audience is being convinced of.
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I agree with your view on Propaganda. Often it is false and the information is presented in a way that plays on fears and is aimed to confuse and scare a group of people into a particular way of thinking. However, I think it is helpful to not always think of propaganda as a "good vs. evil" scenario. Often I feel propaganda is a slow moving form of marketing that is reliant on creating a subconscious anchor. Propaganda has a negative connotation but it can be used in positive ways. unfortunately this is not always the case. I think propaganda is most effective on the weaker minded, more easily influenced crowd. this could explain why many of the implementations of propaganda have been by "bad guys" in order to control their subordinates.
I also understand your point of the difference between the three terms being the end product, service, and/or idea that the consumer is being marketed towards. I also think that the degree of specificity of what product, service or idea plays into which of these terms is being used.
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