Week 2: Marketing Mix in Job Hunt

When job searching, using the “marketing mix” as a guide to how to market yourself is an effective technique. I think it forces me to think about the details and formulate a “plan of attack” in order to have the best impact as an applicant.
First I think if you think of yourself as a product that you are trying to sell to employers you can break down your positive, and potentially negative attributes, and work on ways to emphasize your positives. What is the quality of your work? What are other “features” about you that makes you different? What is your work style or ethic? How much do you cost? These are all important questions to think about before applying for a job because they give me a removed insight into my own thoughts of my application.
Place is also important. Where do I live? Where is the work? How large of an area, or commute am I willing to agree on? What are my transportation details? These questions not only help the employer understand certain logistics of my application but they help me understand external commitments and factors that could influence my decisions as a job seeker.
Promotion is the main idea behind “winning” a job in this market. By promoting myself I increase the chances of finding a match. However it is important to think about the cost of promotion and the scope of the promotions. I will need to research the market or business sector that I am interested in joining and then focus my promotional efforts on specific areas and details to maximize my efficiency. I don't want to be promoting my skills in film production in a place that doesn't have a market for my services.
Finally price is a major consideration. I can use my price as enticement if I am willing to be priced lower. I can also add some value and create more profits if I promote myself with a slightly higher price. When discussing personal price I think it is important to not undersell yourself but also understand competition. If starting work at a lower price gets me the job the opportunity to grow as an employee, it may be more beneficial than a slightly higher paying, dead end job. How do you think these elements influence a job applicant?