I am using this article as the inspiration of my post.
http://www.businessinsider.com/small-business-news-your-social-media-presence-2011-2?utm_source=feedburner&utm_medium=referral&utm_campaign=Feed:+businessinsider+(Business+Insider)
As a small business, using social media as a marketing tool is becoming more important. However, according to the article above, it is not for every situation. I think it is important to think about these issues, especially when dealing with CampusMom. I personally think CampusMom can see the most ROI on there marketing, by creating a strong online presence.
The article talks about some of the specific reasons why a company might not want to use social presence for marketing. The first is that the company does not have the resources. Although online marketing is cost efficient the article mentions that the only thing worse than having no online presence is having a BAD online presence. At the moment I think that CampusMom falls into the latter.
Also the article mentions the audience. Small business always need to be aware of who they are targeting with their ads. If a company is targeting older individuals, like 60+ social networking may not be the most prominent place to advertise. This could change rapidly as more people from all demographics begin to move online. In Campus Mom’s case, their target market is also one of the largest users of social networking. College freshman make up a large portion of the online population and as technology progresses the size of this market will increase even more.
Do you think that Campus Mom has a strong online presence? Do you think that this article supports Campus Mom’s use of social media as a marketing tool?
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