Recently, Cisco Systems concluded production and sales of the FlipHD video camera that was so popular over the last 4 years. Although technology markets mature more quickly than other markets, the demise of the Flip has been quick and sudden. Why did the Flip become defunct so quickly?
The Flip was originally marketed as a super affordable, easy to use, HD camcorder solution for everyday use. Capitalizing on the Youtube craze, the Flip was aimed at allowing consumers an easy way to upload high quality content to the video sharing site. However, with the speedy advancement of smartphone technology, the Flip has quickly become obsolete. The new iPhone shoots HD video, as well innumerable amounts of other tasks for the consumer, for the same price as the Flip. The problem seems to stem from the inaction, or inability for the Flip business unit to adapt to the changing market place, and the changing consumer demand. The article argues that this is partially due to Cisco’s lack of experience with consumer goods. Why do you think the Flip failed? Did you own a Flip? Are you still satisfied? What could Flip have done to survive?
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