http://www.latimes.com/entertainment/news/la-et-greatest-movie-20110421,0,9310.story
The article above talks about product placement in films. The story references the film Pom Wonderful Presents: The Greatest Movie Ever Sold, which is due in theatres on Friday. The film exploits the product placement marketing strategy in films by financing a documentary only with funds raised through product placement.
The article also talks about a man whose job is to analyze marketing opportunities in films for product placement, and also make sure that his clients are represented appropriately on screen.
I think this article is interesting because I think we are either unaware or used to seeing the barrage of products on television and in movies. I work at Yankee Publishing, and a story I heard was the TV show, “The Office,” wanted to use a Yankee Publishing product in an episode. They sent the request to the VP of Yankee and also included a script so the company could evaluate how the product would be represented in the show.
Do you think a company should be able to use TV and film as a marketing technique? Do you think a show should let the company cut out scenes if the product is not represented properly? Does the type of representation matter?
I commented on your post...
ReplyDeleteYour content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. Professioneller Sprecher
ReplyDelete